While you try and figure out what the heck you’re going to feed your kids tonight, check out our links from the fresh and tasty world of grocery marketing!
First up is a really cool marketing campaign that started in Europe but has moved to Canada. The program sells “ugly” fruits and vegetables at a discounted price. Smart initiative, considering food waste costs grocers $27 billion a year in Canada.
A neat article from strategy+business argues big supermarkets can learn something from mom and pop grocery stores: personalization. We couldn’t agree more!
Forbes provocatively asks if “organic” plays a role in marketing. The article discusses how the “green” movement has affected food consumption.
Macleans Magazine discusses how consumers’ desire for “authentically sourced” ingredients is making the landscape more competitive.
The Tennessean gives some great data on how and where different demographics do their grocery shopping.
Finally, check out this New Zealand grocery chain that experimented with personalized offers based on customer loyalty. It had some consumers puzzled!