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[infographic] Black Friday/Cyber Monday stats

Published on by Romeo Maione.

Damn, summer hasn’t even started yet and it’s time to start thinking about our Black Friday / Cyber Monday campaigns. Ah, the life of a retail marketer...

In checking out last year’s numbers we were struck by a few things:

1. Black Friday spending was down but spending over the whole weekend was up.  What are consumers doing buying on those other days?  Don’t they know they’re screwing up our numbers?  Maybe we need a name change. Something that takes into account the whole weekend. Shopsgiving?

2. In-store sales were down but online sales were up.  That’s weird, why would you wanna shop from the calm and comfort of your own home when you could jump into the fray of feisty shoppers who’ll chew your arm off to save $10 on a pair of Levi’s?

3. 81% of people who bought for themselves were men. Can you really count TVs and home theatre systems as "buying for yourself”?  We object! 

4. 76% of people who bought for others were women. Do you think those ungrateful husbands and children even said “thanks"? 

5. Nothing beats digital for promoting your Shopsgiving deals. Only 19% of folks got their Shopsgiving intel from TV ads.  We see a couple of reasons for this:

     - It’s tricky to click on a TV ad so you can buy the product online.  

     - It’s hard to learn from ads when you change the channel every time they come on!

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Links we Love: January 13 - 20

Published on by Romeo Maione.

Whether you’re huddled under your covers clutching your iPad for warmth or sitting in your stuffy office, check out the latest news on gamification!

A bunch of pharmaceutical news outlets published pieces on a new study which shows gamification helps patients take their medication as prescribed. Hate to overstate it, but that means gamification literally saves lives. Not too shabby eh? 

Ever interested in the science behind gamification? Check out Gamasutra’s cool blog which explains why gamification tickles our brains and gets us motivated. It’s so convenient when science backs up my marketing. 

Since it’s the new year and everyone is still in the thick of their new year’s resolutions, check out this article on how gamification helps people stick to their fitness regime. It makes sense, gamification motivates us in immediate and reliable ways. That’s the key to sticking to a regime! 

B2C Magazine is a little behind the curve. They’re declaring gamification “the latest employee engagement technique”. Hate to pat ourselves on the back but we’ve been training employees with gamification for years. Glad the rest of the industry is getting in on the secret though! 

In case you haven't noticed, my New Year's resolution was to be more shameless

In case you haven't noticed, my New Year's resolution was to be more shameless

Finally, Forbes spells out why gamification will work hand in hand with automation in the education sector. It’s got some good, clear reasons why gamification works. 


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Launchfire Interactive Inc.

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EMAIL: sales@launchfire.com       FAX: 1.613.728.1527
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