I know a lot of you are on vacation, so what better time to do some research into travel marketing? Kick back and grab a second cocktail while you read!
tnooz wrote about the intersection of gamification and travel marketing, a subject near and dear to our hearts. From the article: “In fact, a recent study by Gigya showed that gamification improves engagement by one-third, with online commenting improving by 13%, social media sharing improving by 22%, and content discovery improving by a whopping 68%.” We could’a told you that!
This article argues that gamification can save travel loyalty programs, which have been lagging in recent years. We’re inclined to agree, but only if it’s executed properly. “Lame” gamification can turn consumers off!
Forbes posted an article discussing how business travel could use a lift from gamification. It (accurately!) notes that as millennials fill the workforce, turning mundane tasks into games is more enticing than ever. It also spells out what we’ve been saying for a decade, that gamification provides companies with incredible data on its employees and consumers!
Finally the Financial Post had a great article on how tourists and traveling businesspeople use travel reviews to decide where to vacation. But if you’re a regular blog reader, you’re on top of that already.
Labor Day’s this weekend, so enjoy wearing white while you still can.