I feel weird even writing this, but August 19th is nearly too late for Christmas. In a marketing sense I mean.
It’s tough to imagine, but while you’re still applying sunscreen before you go out, brands have pretty much completed their Christmas marketing plans.
Here at Launchfire we do tons of Christmas promotions every year. After a decade and a half of experience, there are some holiday lessons we’ve learned. Here are some last-minute tricks for planning a Christmas promotion.
Be digital, mobile, and simple
Christmas shoppers increasingly turn to the interwebz for their shopping instead of brick and mortar establishments. Whether it’s to avoid the crowds or because they don’t like hearing Jingle Bells playing in November is unclear. What this means for marketers is that focusing all your promotional spending on driving store traffic is increasingly passé. Running any sort of major marketing program without a digital component knocks off a huge chunk of your market. In addition to the steady trend towards e-shopping, consumers are also increasingly spending from their mobile devices, so you’ve got to make sure your content is mobile accessible.
The only roadblock to shopping online is when sites are difficult to use or not optimized for mobile. If you make sure your marketing content is digital, mobile and simple then there’s no stopping you from getting the most out of the holidays.
People are hit with so many advertisements each day that it would make 70s sci-fi writers blush. At Christmas this is magnified even further. You’re not going to get people’s attention with the same old copy and tactics. So how do you stand out? In our experience, gamification is the key.
While it’s a heck of a popular buzzword, most marketing folks are still behind the curve. That means gamification is a great way to cut through the clutter and keep ahead of the pack. Making your promotion a fun and addictive game grabs consumer’s attention and drives a lot more engagement than a passive TV spot or web banner. I’ve pattered on and on about gamification, so I won’t bore our regular readers (love you guys!), instead I’ll just direct you to our webinar!
Remember at the top of this post when I said it’s almost too late? I wasn’t kidding! An increasing number of American shoppers are DONE their Christmas shopping by mid-November. Yikes! Makes me feel extra bad for buying my mom’s gift on the way to Christmas Eve Dinner.
This also means that the most successful Christmas promotions start as early as November 1st.
Looking for last minute Christmas help? Give our Christmas strategist AJ Pratt a call at 613-728-8915. He loves Christmas more than Tiny Tim.