Happy Thanksgiving! It’s your opportunity to eat like the 1% and drink like the 99%!
If you’ve got a second while the turkey’s cookin’ check out these links on gamification.
Retail Customer Experience put out a great article about picking your “gamification provider” (that’s us!). Here’s the key: “a gamification provider should be vetted like a construction company or baby sitter, because it will be handling an organization’s most valuable asset: it’s brand.” Vet early, vet often!
Bizreport.com published a cool little story about how gamification marketing techniques forge relationships with consumers.
Australian publication Education HQ argues gamification will transform school curricula. We’ve been saying that since Australia was a penal colony.
B2C published two great articles on gamification this week. The first is on gamification strategies for events like trade shows. The second talks about how gamification can be used for employee training and customer acquisition (our specialties, coincidentally).
Just to mix it up, Information Age released an article discussing why gamification hasn’t been fully embraced by the business community. We’d argue it’s because most people just aren’t doing it right.
Finally Wired.com (with a very misleading headline) talks about how gamification works for recruitment and driving employee engagement.