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Links we Love: January 13 - 20

Published on by Romeo Maione.

Whether you’re huddled under your covers clutching your iPad for warmth or sitting in your stuffy office, check out the latest news on gamification!

A bunch of pharmaceutical news outlets published pieces on a new study which shows gamification helps patients take their medication as prescribed. Hate to overstate it, but that means gamification literally saves lives. Not too shabby eh? 

Ever interested in the science behind gamification? Check out Gamasutra’s cool blog which explains why gamification tickles our brains and gets us motivated. It’s so convenient when science backs up my marketing. 

Since it’s the new year and everyone is still in the thick of their new year’s resolutions, check out this article on how gamification helps people stick to their fitness regime. It makes sense, gamification motivates us in immediate and reliable ways. That’s the key to sticking to a regime! 

B2C Magazine is a little behind the curve. They’re declaring gamification “the latest employee engagement technique”. Hate to pat ourselves on the back but we’ve been training employees with gamification for years. Glad the rest of the industry is getting in on the secret though! 

In case you haven't noticed, my New Year's resolution was to be more shameless

In case you haven't noticed, my New Year's resolution was to be more shameless

Finally, Forbes spells out why gamification will work hand in hand with automation in the education sector. It’s got some good, clear reasons why gamification works. 


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4 Reasons Grocers Should Continue to Focus on Women

Published on by Romeo Maione.

There are only a few undeniable truths in our complex world:  

Coffee should be consumed black

Oreos are better when dipped in peanut butter

Grocery marketers should intensify their focus on women shoppers

Here’s why the last one is true

Women control the money

It’s never been a secret that women wear the pants when it comes to household spending. Even the most conservative Gallup polls say women make more than 70% of all household spending decisions. That’s a worldwide total (according to Nielsen) of more than $15 trillion dollars controlled by women. Interestingly for supermarket marketers (supermarketers?), women also make up 76% of total grocery shoppers. That means that women aren’t just an important consideration for grocers, they’re the overwhelming majority of the market. 

Women shop more than men

A major nationwide poll found 49% of women shop for groceries more than once a week, while the same is true of only 10% of men. Women also tend to grocery shop for 11 minutes longer than men do. That’s important because multiple GMA studies have shown that people who shop 10 minutes longer buy 29% more (on average). This translates into bigger basket sizes for women. 

Women shoppers are influenced by recipes 

A Workplace Impact Survey found that 84% of women regularly make grocery decisions based on recipes they find. That’s awesome news for grocers because incorporating recipes into your marketing is so simple. 

For example you could run a promotion that encourages sharing recipes that feature the products you sell. You could also create a recipe building tool with the goal of educating your consumers on your wide variety of products. There are so many ways to weave recipes into your strategy, and with all that influence you’d be crazy not to. 

Women crave female-focused advertising

These are the two biggest stats here. 91% of women feel advertising doesn’t speak to them and 51% of women have made a purchase specifically because they appreciated how the advertisement presented women. This is the crucial part that ties it all together. Women control most of the money, shop more often and are more receptive to grocery marketing tactics but if your advertising doesn’t speak to them, they tune out. Women-focused marketing campaigns are an amazing way to separate yourself from the pack and capture more of the most lucrative market on Earth: women. 

As you always suspected, cash is more comfortable than a duvet

As you always suspected, cash is more comfortable than a duvet

Check out our infographic for more must-know facts.

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